LINA TRIANA
FOUNDER OF DEZENTRA | STRATEGIC GROWTH CONSULTANT | CRYTO -FIAT SPECIALIST
With over a decade of experience across 29+ countries, I help FinTech and blockchain ventures scale with clarity, structure, and purpose.
I specialize in bridging innovation and real-world execution — from designing go-to-market strategies and crypto-fiat infrastructures,
to building international partnerships and leading cross-border teams.
I believe technology should empower real people. That’s why I lead with both vision and practicality — helping founders, teams, and organizations build what they were meant to create.
ABOUT ME
I build growth where others see limits.
Over the past decade, I’ve led business transformations that combine strategy, technology, and execution — always with measurable results.
As COO and later CEO of a European FinTech startup, I restructured operations, implemented compliance frameworks, and launched a Mastercard-approved crypto–fiat card across 17+ countries. The results: a 90% reduction in support tickets, +40% resource optimization, and a +600% cash flow increase driven by strategic marketing and customer insights.
Before that, I managed large-scale health and international projects, negotiating national partnerships and developing B2B alliances that sustained long-term growth.
Today, through Dezentra Consulting, I help companies in LATAM and beyond design loyalty programs, tokenization strategies, and Web3 opportunities that are structured, compliant, and profitable.